Anything but a major overhaul will do for the next game, especially now that were at the dawn of a new console generation. Also tagged with one or more of these keywords: Assassins Creed, DLC, Ubisoft, GameStop, Black Flag, PS4 Cheap Ass Gamer Deals Video Game Deals Halo Infinite Steelbook Edition Preorder 59. Satire is only satire when it’s an outsider making the joke. A solid but ultimately uninspired instalment in the series, Assassins Creed IV: Black Flag is comprised of ideas that are starting to wear thin. Among these outlaws is a fearsome young captain named Edward Kenway, trained by Assassins. Pirates rule the Caribbean and have established a lawless Republic. In either case, that’s a terrible campaign. Assassins Creed® IV Black Flag - Standard Edition. In my opinion, this whole campaign is either mocking GameStop’s own practices, or is just completely ignorant to its consumer’s unhappiness.
On further investigation, the corresponding TV commercial to this campaign unashamedly presents those who do not pre-order the game as people who will be genuinely left out of all the fun, and isolated from the supposed great times that everyone else is having.
However, the alternate scenario here, is that I may actually be giving too much credit to the advert by suggesting that it is, in fact, satire.
As if GameStop is saying “Man, isn’t it bullshit that publishers do pre-order stuff like this?” before immediately following it up with “Please pre-order Assassin’s Creed Origins“. The issue with this “joke” is that it’s an open admittance of consumer frustrations, satirised, then perpetrated by a company that gladly falls in line with pre-order culture’s annoying tactics, heavily pushing them on gamers with zero hesitation. I’m more just baffled by the advert’s intent. I’m not one for OUTRAGE, nor am I outraged here. In the ad, we get a shot of protagonist Beyak in action, suddenly followed by a gurning camel face and then the following image: GameStop are running an animated advert for Ubisoft’s upcoming title Assassin’s Creed Origins that’s either completely hypocritical to its own practices, or blatantly tone-deaf to its consumers. Either that or they’re completely oblivious to fans’ disdain